![Lego aims to woo adult superfans with instore 'storytelling tables' | Retail industry | The Guardian Lego aims to woo adult superfans with instore 'storytelling tables' | Retail industry | The Guardian](https://i.guim.co.uk/img/media/146a2c1514a1797ed46318022bf69c46dba28371/0_182_5472_3283/master/5472.jpg?width=700&quality=85&auto=format&fit=max&s=a9c5f9d323e60a75fc277936ac677512)
Lego aims to woo adult superfans with instore 'storytelling tables' | Retail industry | The Guardian
![LEGO Set 6384339-1 Edinburgh Brand Store Opening Associate Figure (2021 LEGO Brand Store) | Rebrickable - Build with LEGO LEGO Set 6384339-1 Edinburgh Brand Store Opening Associate Figure (2021 LEGO Brand Store) | Rebrickable - Build with LEGO](https://cdn.rebrickable.com/media/thumbs/sets/6384339-1/90098.jpg/1000x800p.jpg)
LEGO Set 6384339-1 Edinburgh Brand Store Opening Associate Figure (2021 LEGO Brand Store) | Rebrickable - Build with LEGO
![A LEGO Store in Edinburgh: Open It and They Will Come! - BrickNerd - All things LEGO and the LEGO fan community A LEGO Store in Edinburgh: Open It and They Will Come! - BrickNerd - All things LEGO and the LEGO fan community](https://images.squarespace-cdn.com/content/v1/51967abae4b0fe8d0161031f/1625122519700-8OUTOMJB4GFQ8UHB3XSG/Mosaic.jpg)
A LEGO Store in Edinburgh: Open It and They Will Come! - BrickNerd - All things LEGO and the LEGO fan community
![Edinburgh, Scotland, UK. 24 June 2021. First images of the new St James Quarter which opened this morning in Edinburgh. The large retail and residential complex replaced the St James Centre which Edinburgh, Scotland, UK. 24 June 2021. First images of the new St James Quarter which opened this morning in Edinburgh. The large retail and residential complex replaced the St James Centre which](https://c8.alamy.com/comp/2G4Y79H/edinburgh-scotland-uk-24-june-2021-first-images-of-the-new-st-james-quarter-which-opened-this-morning-in-edinburgh-the-large-retail-and-residential-complex-replaced-the-st-james-centre-which-occupied-the-site-for-many-years-pic-queues-formed-early-outside-the-lego-store-iain-mastertonalamy-live-news-2G4Y79H.jpg)
Edinburgh, Scotland, UK. 24 June 2021. First images of the new St James Quarter which opened this morning in Edinburgh. The large retail and residential complex replaced the St James Centre which
![A LEGO Store in Edinburgh: Open It and They Will Come! - BrickNerd - All things LEGO and the LEGO fan community A LEGO Store in Edinburgh: Open It and They Will Come! - BrickNerd - All things LEGO and the LEGO fan community](https://images.squarespace-cdn.com/content/v1/51967abae4b0fe8d0161031f/1625082116659-95RTBPMJZBIVD8SQMPGJ/PXL_20210624_053547273.jpg)
A LEGO Store in Edinburgh: Open It and They Will Come! - BrickNerd - All things LEGO and the LEGO fan community
![A LEGO Store in Edinburgh: Open It and They Will Come! - BrickNerd - All things LEGO and the LEGO fan community A LEGO Store in Edinburgh: Open It and They Will Come! - BrickNerd - All things LEGO and the LEGO fan community](https://images.squarespace-cdn.com/content/v1/51967abae4b0fe8d0161031f/1625084692510-SCF8O7AG5W0FEZ4835MV/Installation+Day+.+Panorama+of+box%2C+kit+and+store+with+Cherry+pickers+etc.jpg?format=1000w)
A LEGO Store in Edinburgh: Open It and They Will Come! - BrickNerd - All things LEGO and the LEGO fan community
![St James Quarter: First images of shoppers queuing from 3am for opening of LEGO store at Edinburgh's new city centre shopping centre | Edinburgh News St James Quarter: First images of shoppers queuing from 3am for opening of LEGO store at Edinburgh's new city centre shopping centre | Edinburgh News](https://www.edinburghnews.scotsman.com/webimg/b25lY21zOjBmNTQyY2JkLTM4MjUtNGU2NC04MDA3LTljOWMzMDg5ZDM1Zjo1NzFiZjk5Yi00NjNlLTQ0MjctOThkZi0yZWFhMDYyNzViNGY=.jpg?width=2048&enable=upscale)
St James Quarter: First images of shoppers queuing from 3am for opening of LEGO store at Edinburgh's new city centre shopping centre | Edinburgh News
![Exclusive Edinburgh LEGO store figures given to first customers found on eBay within hours - Edinburgh Live Exclusive Edinburgh LEGO store figures given to first customers found on eBay within hours - Edinburgh Live](https://i2-prod.edinburghlive.co.uk/incoming/article19701925.ece/ALTERNATES/s1200c/0_GettyImages-876824692.jpg)
Exclusive Edinburgh LEGO store figures given to first customers found on eBay within hours - Edinburgh Live
Edinburgh Spotlight on Twitter: "Good morning from the new St James Quarter! Opens at 9am. That's the queue for the Lego store @warrenelsmore # Edinburgh https://t.co/VMyKHd7YmY" / Twitter
Edinburgh Spotlight on Twitter: "Good morning from the new St James Quarter! Opens at 9am. That's the queue for the Lego store @warrenelsmore # Edinburgh https://t.co/VMyKHd7YmY" / Twitter
![At the Edinburgh LEGO store they sort the blind bags for you, so you dont get unwanted doubles : r/lego At the Edinburgh LEGO store they sort the blind bags for you, so you dont get unwanted doubles : r/lego](https://external-preview.redd.it/qNsbIhnrsRa4Yqqr0j233PYnlsJYWRB5HzWLATqb43Q.jpg?width=640&crop=smart&auto=webp&s=f0669b65a68b59d21bcca36e9ab484bd10a16a3b)
At the Edinburgh LEGO store they sort the blind bags for you, so you dont get unwanted doubles : r/lego
![A LEGO Store in Edinburgh: Open It and They Will Come! - BrickNerd - All things LEGO and the LEGO fan community A LEGO Store in Edinburgh: Open It and They Will Come! - BrickNerd - All things LEGO and the LEGO fan community](https://images.squarespace-cdn.com/content/v1/51967abae4b0fe8d0161031f/1625084795140-993ZG9UIJL5EWRSVX8XO/image003.jpg)
A LEGO Store in Edinburgh: Open It and They Will Come! - BrickNerd - All things LEGO and the LEGO fan community
![Edinburgh, UK, 24th June, 2021: Shoppers queued to visit the Lego store at the opening of the first phase of the £1 billion St James Quarter retail destination in Edinburgh. Pic: TERRY Edinburgh, UK, 24th June, 2021: Shoppers queued to visit the Lego store at the opening of the first phase of the £1 billion St James Quarter retail destination in Edinburgh. Pic: TERRY](https://c8.alamy.com/comp/2G4YP1M/edinburgh-uk-24th-june-2021-shoppers-queued-to-visit-the-lego-store-at-the-opening-of-the-first-phase-of-the-1-billion-st-james-quarter-retail-destination-in-edinburgh-pic-terry-murden-alamy-live-news-2G4YP1M.jpg)